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	<title>Comments on: In Defense of Lifestyle</title>
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	<description>Brad Hargreaves on entrepreneurship, community and life</description>
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		<title>By: Scott</title>
		<link>http://bhargreaves.com/2010/07/lifestyle-small/comment-page-1/#comment-883</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Tue, 20 Jul 2010 16:36:00 +0000</pubDate>
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		<description>Great post, and an important thing for techie entrepreneurs to remember (ie that making money is a great thing for a business, and not just shooting for 1bn users and the holy grail google acquisition and figuring out monetization later...). Ironically, one setting out to create a scalable, profitable &#039;simple&#039; business can often find himself with something that can be grown quite nicely if it passes the litmus tests you point out. I think that  running a startup like a true small business is a good thing for entrepreneurs to think about.  </description>
		<content:encoded><![CDATA[<p>Great post, and an important thing for techie entrepreneurs to remember (ie that making money is a great thing for a business, and not just shooting for 1bn users and the holy grail google acquisition and figuring out monetization later&#8230;). Ironically, one setting out to create a scalable, profitable &#8216;simple&#8217; business can often find himself with something that can be grown quite nicely if it passes the litmus tests you point out. I think that  running a startup like a true small business is a good thing for entrepreneurs to think about.  </p>
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		<title>By: Scott</title>
		<link>http://bhargreaves.com/2010/07/lifestyle-small/comment-page-1/#comment-827</link>
		<dc:creator>Scott</dc:creator>
		<pubDate>Tue, 20 Jul 2010 14:36:51 +0000</pubDate>
		<guid isPermaLink="false">http://bhargreaves.com/?p=353#comment-827</guid>
		<description>Great post, and an important thing for techie entrepreneurs to remember (ie that making money is a great thing for a business, and not just shooting for 1bn users and the holy grail google acquisition and figuring out monetization later...). Ironically, one setting out to create a scalable, profitable &#039;simple&#039; business can often find himself with something that can be grown quite nicely if it passes the litmus tests you point out. I think that  running a startup like a true small business is a good thing for entrepreneurs to think about.</description>
		<content:encoded><![CDATA[<p>Great post, and an important thing for techie entrepreneurs to remember (ie that making money is a great thing for a business, and not just shooting for 1bn users and the holy grail google acquisition and figuring out monetization later&#8230;). Ironically, one setting out to create a scalable, profitable &#39;simple&#39; business can often find himself with something that can be grown quite nicely if it passes the litmus tests you point out. I think that  running a startup like a true small business is a good thing for entrepreneurs to think about.</p>
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		<title>By: jonathanjaeger</title>
		<link>http://bhargreaves.com/2010/07/lifestyle-small/comment-page-1/#comment-826</link>
		<dc:creator>jonathanjaeger</dc:creator>
		<pubDate>Mon, 19 Jul 2010 03:54:57 +0000</pubDate>
		<guid isPermaLink="false">http://bhargreaves.com/?p=353#comment-826</guid>
		<description>You can compare lifestyle vs. scalable businesses to being in a metal band. Being in a successful underground metal band is more like a lifestyle business (at best). You might have to &quot;sell out&quot; and soften your sound to become more mainstream (i.e. scale). If it&#039;s not aligned with your core music interests, you shouldn&#039;t do it, even if it gets you more fans or money. The same goes for an entrepreneur: if you don&#039;t actually want to leave your small niche, you shouldn&#039;t do it in the name of a trend or a paycheck.</description>
		<content:encoded><![CDATA[<p>You can compare lifestyle vs. scalable businesses to being in a metal band. Being in a successful underground metal band is more like a lifestyle business (at best). You might have to &#8220;sell out&#8221; and soften your sound to become more mainstream (i.e. scale). If it&#39;s not aligned with your core music interests, you shouldn&#39;t do it, even if it gets you more fans or money. The same goes for an entrepreneur: if you don&#39;t actually want to leave your small niche, you shouldn&#39;t do it in the name of a trend or a paycheck.</p>
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		<title>By: Brad Hargreaves</title>
		<link>http://bhargreaves.com/2010/07/lifestyle-small/comment-page-1/#comment-825</link>
		<dc:creator>Brad Hargreaves</dc:creator>
		<pubDate>Sun, 18 Jul 2010 22:14:01 +0000</pubDate>
		<guid isPermaLink="false">http://bhargreaves.com/?p=353#comment-825</guid>
		<description>Primarily, I think entrepreneurs should align their efforts with their own interests / desires rather than external sensibilities and trends.  Starting a business in a small niche or with scaling issues may not be sexy, but it may be the best choice for the entrepreneur.</description>
		<content:encoded><![CDATA[<p>Primarily, I think entrepreneurs should align their efforts with their own interests / desires rather than external sensibilities and trends.  Starting a business in a small niche or with scaling issues may not be sexy, but it may be the best choice for the entrepreneur.</p>
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		<title>By: Guest</title>
		<link>http://bhargreaves.com/2010/07/lifestyle-small/comment-page-1/#comment-824</link>
		<dc:creator>Guest</dc:creator>
		<pubDate>Sun, 18 Jul 2010 21:58:27 +0000</pubDate>
		<guid isPermaLink="false">http://bhargreaves.com/?p=353#comment-824</guid>
		<description>That&#039;s right...it was an angel.  But I strongly agree with your more general point, which is that there is an over-emphasis among entrepreneurs on creating an OMG NEXT BIG THING product, rather than something that is initially simply cash flow positive (or just breaks even).  &lt;br&gt;&lt;br&gt;A lot of the points you raise here are not in defense of running a lifestyle business, but in defense of bootstrapping.  Maybe a future post?</description>
		<content:encoded><![CDATA[<p>That&#39;s right&#8230;it was an angel.  But I strongly agree with your more general point, which is that there is an over-emphasis among entrepreneurs on creating an OMG NEXT BIG THING product, rather than something that is initially simply cash flow positive (or just breaks even).  </p>
<p>A lot of the points you raise here are not in defense of running a lifestyle business, but in defense of bootstrapping.  Maybe a future post?</p>
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		<title>By: Brad Hargreaves</title>
		<link>http://bhargreaves.com/2010/07/lifestyle-small/comment-page-1/#comment-822</link>
		<dc:creator>Brad Hargreaves</dc:creator>
		<pubDate>Sun, 18 Jul 2010 20:42:31 +0000</pubDate>
		<guid isPermaLink="false">http://bhargreaves.com/?p=353#comment-822</guid>
		<description>Noted.  Although I haven&#039;t kept up with it, my guess would be that the&lt;br&gt;capital didn&#039;t come from traditional venture capitalists -- correct me if&lt;br&gt;I&#039;m wrong.</description>
		<content:encoded><![CDATA[<p>Noted.  Although I haven&#39;t kept up with it, my guess would be that the<br />capital didn&#39;t come from traditional venture capitalists &#8212; correct me if<br />I&#39;m wrong.</p>
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		<title>By: Guest</title>
		<link>http://bhargreaves.com/2010/07/lifestyle-small/comment-page-1/#comment-821</link>
		<dc:creator>Guest</dc:creator>
		<pubDate>Sun, 18 Jul 2010 20:24:25 +0000</pubDate>
		<guid isPermaLink="false">http://bhargreaves.com/?p=353#comment-821</guid>
		<description>Not to nitpick, but that grilled cheese restaurant you mention _did_ raise a significant round of capital before launching.</description>
		<content:encoded><![CDATA[<p>Not to nitpick, but that grilled cheese restaurant you mention _did_ raise a significant round of capital before launching.</p>
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