Archive for the ‘hiring’ tag
One of my favorite essays of all time is accomplished game designer Greg Costikyan’s account of attending the pay-to-pitch New England Venture Summit as a first-time entrepreneur raising money. Coming from the self-described subculture of “science fiction fandom”, Greg illustrates the conference as “[a] variation on that basic [subculture] motif”.
His opening observation on subcultures is worth repeating. Like Greg, I grew up as a part of a subculture. It happened to be online gaming, although the particular choice doesn’t really matter; subcultures are ubiquitous online and off. Now I’m part of a different subculture — scalable startups*. And it’s just as much of a subculture as anything else.
This isn’t just a semantic point. Lots of people casually refer to this community of entrepreneurs as the startup “industry”. But it isn’t an industry; it’s a subculture. Like any subculture, it has its own unique vocabulary, memes, and shared historical narratives and ideologies. It has its own heroes and villains, values and virtues. Healthcare, education and telecom are industries — within them they share trends and players, but from a social perspective are diverse and decentralized.
From the perspective of someone seeking a job at a startup, this distinction means that admission is granted to the startup subculture through a different means than if it were an industry. This is especially relevant to anyone who is trying to land a job at a young tech company but lacks programming or design skills. Submitting a resume will get you next to nowhere. Spending time meeting people and reading up on topics startups care about (which can easily be found on Hacker News) is a more efficient way in the door.
This doesn’t mean you need to be part of the scene. It just means you have to use different means than typical; means that may seem more analogous to a journalist wiggling into the long-haul trucker subculture than a recent college grad trying to get a job. So when someone approaches me looking for advice on getting a job at a startup, I tell them to think of the problem less like getting hired by Goldman or McKinsey and more like getting established as a writer or artist. After all, one could say that what many entrepreneurs are doing is a new kind of art.
* I specifically refer to the subculture as “scalable” startups to differentiate from, say, the affiliate marketing and lead gen world (which is a fascinating subculture in and of itself). But it’s a total different feel, with its own vocabulary and values.
I’ve been stewing over this post for a while. It gets a little bit closer to being written every time I meet with an “idea guy” who is looking to find a hacker to build his or her (but typically his) dream site. Interestingly, a lot of these guys spend a decent amount of their spare time at an analogous task: picking up women.
I’ve always wondered why they don’t see the natural parallels. For some reason, the principles that apply to meeting women are a lot easier for people to intuitively grasp than the same principles applied to meeting developers. Unfortunately, most of these guys happen to live in NYC, where there are way more available women than available technical cofounders. But the same ideas apply:
Go into their world. If you’re looking for single women, you probably need to venture outside of sports bars. Go to a more female-friendly club or volunteer for a cause. Go anywhere single women congregate. Similarly, I meet way too many “business guys” who only hang out with people like themselves — other business guys — and stick around events and meetups that are dominated by folks who think pointers are the handheld lasers you use to give Powerpoint presentations. If you want to meet the technical co-founder of your dreams, you need to find the places they hang out — technology-specific meetups and user groups, Hackers and Founders, et cetera.
Understand their motivations. Or alternatively, “Don’t assume their motivations are the same as yours.” In the dating scene, this is obvious — not everyone wants the same thing from the evening’s encounter. And as many of us know, variations in motivation and interests can lead to some pretty awkward situations. Similarly, developers often have very different motivations than non-technical entrepreneurs. First of all, many (most) developers aren’t entrepreneurs. Given that entrepreneurship can be a bizarre and irrational pathology, this can make for a pretty big delta in motivations, perspectives and interests. Money, for instance, may or may not be a big motivator to an engineer — in fact, I’d say a plurality of engineers I’ve met would say that making a lot of money would be “nice, but definitely not necessary.”
This is a generalization, and above everything it’s important to understand the motivations and interests of the individuals you’re talking to, not the generalized category “developer”.
Show your value. Unemployed, balding 40-somethings have a much harder time picking up women than rich, balding 40-somethings. Truly smart, well-connected business co-founders aren’t easy to find. Be that person and demonstrate it early and often.
Speak their language. The number of “idea guys” who don’t even attempt to understand the basics of web development is hugely frustrating, both to me and most startup developers. Even if you can’t code, take some time and learn the basics. But don’t take learning the basics to mean that you actually know anything about making high-level development decisions — it just shows that you care. And like women in bars, technical co-founders appreciate it when you care.
Don’t try to fuck on the first date. Pretty self-explanatory. Get to know someone first, then seek a deeper relationship.
We need more hackers building startups and fewer writing black boxes for hedge funds, so I’m being honest when I say I hope more non-technical folks can use the skills they have to recruit talented developers into the startup world.